Priscilla Queen of the Desert is arguably Australia’s most successful musical. AKA were brought on to lead the crative for the return Australian tour.
Our task was set to unleash these fabulous queens back into Australia with brand new energy, impact and relevance. We had the heels, the Aussie idiums, the disco hits and arguably one of the most recognisable names in Australian theatre. Now, our challenge was to engage a brand new audience to this much-loved story.
One particular main projects was to develop a hero video that would celebrate the patriotic nature of the show and highlight the ownership Australian cities have over this piece.