Work

Palace Cinemas

We are currently working with Palace Cinemas across media, creative strategy and execution for the launch of brand new flagship location in Sydney. Palace Central is an exciting new venue in the Sydney landscape, with thirteen boutique cinemas and multiple bar and lounge areas.

AKA’s creative strategy centres on the concept of ‘cinema reimagined’ encapsulating all the ways Palace Central is raising the bar for cinema goers in Sydney. As Central is also the launching pad for the new Palace Platinum concept (luxurious cinemas with private bar, lush lounge seating and food and beverage service to your seat throughout the screening), we developed original creative in collaboration with the Palace team, and commissioned a first for Palace - a series of short documentary videos exploring all of the ideas that went into 'reimagining cinema' for a whole new audience.