Matilda The Musical
One of the most successful campaigns not only for AKA Australia, but also for AKA London and New York, Matilda The Musical has had many incredible campaign milestones that we are all extremely proud of.
After record-breaking seasons across Australia, our biggest challenge came when taking Matilda across the ocean to our neighbours in New Zealand. We needed something extra to tell them we were coming, and we needed to make sure our new audiences took ownership of the show. Working with one of the extraordinary young actors who plays Matilda, we travelled around northern New Zealand, filming at several beautiful locations. The result was an original, magical content piece, highlighting the arrival of a Little Genius to a new land.