AKA were brought in to take over the Australian and New Zealand marketing campaign for Disney’s Aladdin. Our main initial focus was to analyse data and draw our audiences that had been under-represented. AKA developed a content strategy aimed an engaging these audiences.
With such a prolific brand in market across main media channels, strategising and producing unique content has been key to this campaign’s success. There has been an extremely successful under-current of bespoke content running to make sure we are capturing those audiences who were not engaging with mainstream advertising.