12 Dec, 2016

White Night Melbourne Launch

Yesterday the official program for White Night Melbourne was unveiled by the event’s new artistic director, David Atkins OAM.

The annual event, which is known for transforming Melbourne’s CBD through light installations, exhibitions, street performances, film, music, dance and interactive events, promises not to disappoint with the upcoming program featuring a fire-breathing pirate ship and 12-hour dance marathon.

As part of the launch, AKA unveiled the new branding for this year’s event. Created under the guidance of David Atkins, and designed in-house by AKA Melbourne, the new branding can be viewed below. 

White Night Melbourne will take place on Saturday 18 February 2017. The event will begin at 7pm and run until 7am Sunday 19 February 2017.

Make sure to check out the event program here.